The Study of Influential Marketers Mindfulness on Consumer Behavior Process Recognition in Iranian Industry

چکیده مقاله

The salience of mindfulness in social and business interactions have been discussed by scholars from different societies for a long time, yet the subject remains a complex one whose concept is quite difficult to grasp and precise definition elusive. Mindfulness can help Iranian industry to become more aware of your customer thoughts, feelings, and sensations in a way that suspends judgment and self-criticism. Developing the ability to pay attention to and see clearly whatever is happening by studying consumer behavior moment by moment. Mindfulness is defined “the quality of bearing in mind or bringing to mind; it is the state of recollecting, the state of remembering, the state of nonfading, the state of non-forgetting. The practice of mindful marketing needs the revision of the whole spectrum of marketing in Iranian industries. It consists of mindful product, price, place and promotion). It strongly suggests discovering the new concept of mindful marketing mix when we develop marketing. Learning and practicing mindfulness can help your company to recognize and step away from habitual, often unconscious emotional and physiological reactions to your consumer behavior to everyday events. Practicing mindfulness in your organization allows you to be fully present in your Working environment and implementing the precise marketing strategies to work and improves your utmost service quality to your customer.

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