- تاریخ انتشار : ۱۳۹۴
- ناشر : کنفرانس بین المللی پژوهش های نوین در مدیریت،اقتصاد و حسابداری
- زبان مقاله : همه
- تعداد صفحات : 8
- حجم فایل : 509.774 کیلوبایت
- نوع مقاله : مجموعه مقالات کنفرانس
- مجموعه : مدیریت
چکیده مقاله
The purpose of this study was to understand the key determinants influencing the behaviour of males in the Indian market. The behaviour of the men is not an easy task to understand. The purpose of this research is to determine different factors that influence male consumption behaviour for different types of male cosmeceutical products in the India market. The focus has been given to males in the age group of 15 years to 50 years in selected states around Delhi. The focus will be on the relationship that men have with the cosmeceutical product types. There are different questions related to male cosmeceutical product consumption and which are yet to be answered. To find out the answers of such questions this study is carried out focusing on the male consumption behaviour and more precisely on the factors that are associated with their behaviour. The data was collected through questionnaire from a sample of 300 males. The results were analysed through SPSS software version 16 by applying different statistical tests. On the basis of the results a conceptual model was developed showing different factors and how these factors influence the male consumption behaviour
نحوه استناد به مقاله
در صورتی که می خواهید به این مقاله در اثر پژوهشی خود ارجاع دهید، می توانید از متن زیر در بخش منابع و مراجع بهره بگیرید :
Dr. Abdullah Bin Junaid* ؛Dr. Reshma Nasreen*؛ Faheem Ahmed*** ؛ ۱۳۹۳، Cosmeceutical Consumption Behaviour amongst Males in Indian Market- Analysis of Determinants and Influencing Factors، کنفرانس بین المللی پژوهش های نوین در مدیریت،اقتصاد و حسابداری، https://scholar.conference.ac:443/index.php/download/file/13221-Cosmeceutical-Consumption-Behaviour-amongst-Males-in-Indian-Market--Analysis-of-Determinants-and-Influencing-Factors
در داخل متن نیز هر جا به عبارت و یا دستاوردی از این مقاله اشاره شود پس از ذکر مطلب، در داخل پرانتز، مشخصات زیر نوشته شود.
(Dr. Abdullah Bin Junaid* ؛Dr. Reshma Nasreen*؛ Faheem Ahmed*** ؛ ۱۳۹۳)