CHANGING CONSUMER’S ATTITUDES TOWARDS GREEN

چکیده مقاله

It’s clearly shows that awareness levels of people living in emerging countries towards environmental activities is very low, they are less responsible when it comes to protecting their environment. Furthermore, the study also found that people of this countries are not actively trying to reduce their impact on the environment. To take corrective measures and change their attitudes towards environmental products we should use Marketing communication techniques as binding communication or Greenwashing. Therefore, the researcher adopted a free business model without direct government intervention. Although the Greenwashing has a bed impact to development of green marketing and sustainable business, but we can use his communications to inform and make more aware of the problems their sense of individual duty towards the environmental quality, and changing this greenwashing to a real green marketing. In the next step, the government should make more proactive public policies to improve the development of this sustainable business and prevent the return of any irresponsible environmental issues. 

دریافت لینک دانلود مقاله