Investigation and identify of marketing process knowledge-based companies inside of Iran

چکیده مقاله

This study have been made to understanding from the marketing situation of
products and services knowledge-based activities inside of the country and
with case studies of three mega-city namely Bandar Abbas, Shiraz and
Tehran. In order to assess the quantitative and qualitative marketing firms
we prepare a questionnaire composed of seven questions, including five
options questions and seven explanatory questions, these questions are
designed to have been measures the marketing process with the seven basic
questions at32 knowledge based companies from the community sampled by
saturation. For statistical analysis, was used content analysis method. Some
important findings of the study are: 1. to pay special attention to the
customer and there needs were evident in all stages of marketing process
2. Check the beahavier and thoughts of customers and determining
marketing goals was been more through from interaction ,Poll form and
strong relationships with permanent and old customers3. implementation and
assessment of marketing programs, according to research conducted, had
weak evaluated, and companies doing passively ,because their programs
limited to reaction and customer sastisfaction.
4. comparative study shows that the use of guerrilla marketing and direct
marketing is more compatible to marketing of new born knowledge-based
companies inside of country.

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