The Investigation and Comparison of the Readiness Assessment Models of Iranian Small and Medium Enterprises Entering into the E-Commerce Market

چکیده مقاله

In most organizations, despite heavy investment in using the ICT, development and penetration of its wide applications moves on slowly, however, the main reasons for such a problem can be the lack of correct understanding of how to invest, the organization’s unwillingness to adopt the information technology, the organizational inflexibility against changes emenating from it, and also inadequate recognition of the state of the organizations’ e-readiness.
There are different models of the e-commerce readiness assessment that have presented different Indexes and methods of assessing the rate of readiness. The existence of the e-commerce readiness assessment models leads to more accurate planning to smart enter into the information age, and provides a ground for monitoring the performance of various business sectors. Therefore, with respect to the necessity of the above-mentioned topic, in this study, a review of the literature on the subject is conducted so as to identify, examine, and compare its various models in small and medium enterprises.

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