Assessment of Application Level of Total Quality Management (TQM) in Islamic Azad University

چکیده مقاله

Doubtlessly, in competitive atmosphere and unrest environment of these days in which the organizations are established and have a permanent outstrip, only those organizations and institutes are able to exist and have an ever-increasing development which set the elevation of qualify of services and products and also satisfaction and loyalty of customers as the basic pivot in their activities. Provision of customer satisfaction has a great importance that forces organizations (universities) to use modern managing models and methods such as CRM1 and TQM2.

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