Ranking the mixed marketing elements affect on the behaviors of industrial electrical heaters consumers (Case study: Kaveh industrial city)

چکیده مقاله

This study aims at ranking and classifying the mixed marketing elements that affect on behaviors of industrial electrical heaters consumers in Kaveh industrial city to increase the sales of manufacturers of electrical heaters. The statistical population is the companies of Kaveh industrial city and the sampling is from companies that using this industrial device is essential at their production process. The research method is measurement-descriptive. In the research design, after describing the research importance and setting the goals, four hypothesizes are examined that their variables are price, production, promotion (improvement) and distribution.  Hypothesizes are confirmed and supported by using test t and factors influence on consumers’ behaviors for buying electrical heaters are classified by Freedman’s test. The general conclusion is that producers in addition to deliver high quality goods to consumers should have a powerful distribution system to attract and maintain more customers. Other factors of mixed marketing affect on consumers’ behaviors are price and promotion in the next classification of efficacy, respectively. 

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