Modern social media and networks and their role in marketing

چکیده مقاله

Modern and advanced social networks have increasingly grown in many aspects of human life, recently. Today, most of daily tasks of men are linked to virtual space and application of these social networks. Networks such as Telegram, Instagram, Facebook ,... are among these modern social networks. These networks have unique roles in human life. Application of these networks has recently increased in marketing. Marketing is a social-management process in which people and groups fulfill their requirements by production and exchange of goods. This paper addressed the role of social networks in the marketing field.

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