چکیده مقاله
The purpose of
this study was to determining relationship between service quality, team
identification and satisfaction in profession sport spectators
.
The statistics population of this
research include all spectators of Iranian soccer Premier League.
using Cochran form
ula 779
people from four team in different levels of the match table
in year of 2014 were chosen as
samples.
The instrument for collecting the data includes:
sportserv
scale
of
Theodorakis et
all
(
2009)
,
Sport Spectator Identification Scale (SSIS) of Wan
and Branscombe (1993)
and
satisfaction scale of Bradey et all (2005)
.
face and content Validity of the questionnaires
determined by some experts of sport management and exploratory factor analysis and
reliability by using the Cronbach’s alpha. For the data
analyzing, Pearson correlation
coefficient, regression and structural equation modeling were used with SPSS 19 and
Lizrel
19.
The results showed appropriate
fit
of the model and it revealed that a relationship exists
between service quality and satisfacti
on. The perception role of technical quality in
satisfaction is more than that of performance quality. Furthermore, spectators team
identification can be effective in spectators` perception of service quality.
نحوه استناد به مقاله
در صورتی که می خواهید به این مقاله در اثر پژوهشی خود ارجاع دهید، می توانید از متن زیر در بخش منابع و مراجع بهره بگیرید :
Mansour Karnia Shafaroud؛Dr.Seyed Amir Ahmad Mozafari؛Dr.Leila Sabagheyan Rad؛ ۱۳۹۳، 1 Abstract Relationship Between S ervice Q uality , T eam I dentification and Satisfaction in P rofes sional S port spectators، دومین کنفرانس بین المللی مدیریت واقتصاد و علوم انسانی، https://scholar.conference.ac:443/index.php/download/file/4314-1-Abstract-Relationship-Between-S-ervice-Q-uality-,-T-eam-I-dentification-and-Satisfaction-in-P-rofes-sional-S-port-spectators
در داخل متن نیز هر جا به عبارت و یا دستاوردی از این مقاله اشاره شود پس از ذکر مطلب، در داخل پرانتز، مشخصات زیر نوشته شود.
(Mansour Karnia Shafaroud؛Dr.Seyed Amir Ahmad Mozafari؛Dr.Leila Sabagheyan Rad؛ ۱۳۹۳)
